In the world of multi billion fragrance industry, there are many happenings, launch and innovation throughout the year. What drive the consumers nowadays, let’s review the statistics and facts of this industry by coolest-gadgets.com. We have picked 5 facts you shouldn’t miss in 2024

1. the fragrance industry’s non-luxury and luxury revenue share will make up 72% and 28% of sales.

2. there is a rising preference for natural and organic fragrances, which now make up about 20% of the market.

3. Women use fragrance daily 81% and 28% of women own 5 or more perfumes.

4. Men use fragrance daily 56%

5. 64% of consumers age 18-34 use perfumes daily which dominate 60% of online sales

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